AT&T Raising Early Upgrade Fees

If you're anything like me, you have AT&T, and just looked at that heading and got pissed. It seems to me that corporations do everything in their power to discourage their customers for the sake of increasing share prices.  AT&T is planning on raising the early upgrade fees for 1 year contracts to adding on an additional $150.00 fee, and for 2 year contracts a $50.00 fee. That's right. So what's the incentive for signing up for 2 years now? Yeah, there is none.  Perhaps they're trying to prop up pre-paid phone sales? What gives AT&T?